Major Design and product commercialization

Basic information:

• studies in the field of: Quality sciences
• name of the study course: Design and product commercialization
• studies: full-time second-cycle programme, track: general academic
• leading discipline: management and quality studies

Master's studies in design and product commercialization provide a solid basis for developing creativity and the ability to effectively implement own ideas. During diverse classes, students acquire competencies that enable effective and creative work and developing ideas for new food and non-food products based on the necessary technological, market, and organizational knowledge. The studies are a very good complement to the earlier stage of education in the field of quality sciences, but also an interesting didactic offer that expands the competencies of graduates of other fields of study.

The design and product commercialization study program focuses on identifying consumer needs and preferences, designing products following recognized criteria, managing innovations, and introducing new products to the market. Students acquire the skills to create the functional, aesthetic, and marketing value of new products, build and implement a product/brand strategy, develop innovations, and effectively use available resources. The study program also addresses the issue of product quality management and assessment, learning conventional and innovative research methods that will allow the assessment of both food and non-food products.

A large group of classes in the design and product commercialization studies are project-based and are related to the practical use of knowledge and skills acquired by students. Students have the opportunity to shape their educational path by selecting subjects tailored to their preferences and interests from the group of elective lectures, which are gathered in four blocks of Polish-language classes and one block of lectures in a foreign language. Although the study program does not provide defined specializations, each edition of the studies is tailored to the preferences of the group of students who decide to take specific elective classes.