Major Bachelor in Business Administration

Basic information:

• studies in the field of: International Economics
• name of the programme: Bachelor in Business Administration
• studies: full-time first-cycle programme, track: general academic
• leading discipline: economics and finance
• studies conducted in English

Students in the Bachelor in Business Administration (BBA) program undertake a comprehensive and competitive curriculum delivered by Poznan University of Economics and Business (PUEB) lecturers. The program’s mission is to develop and disseminate knowledge in the theory and practice of economics and business in a globalized world. The multitude of political, social, and cultural forces influences economic and business decisions in the world. To understand these forces, students must learn and comprehend many challenges facing contemporary firms, individuals, and the economy. These include resource shortages, issues related to economic growth, financial crises, climate change, and inequality.

The BBA program presents classical studies in business administration in a global context and integrates them with political science, international relations, sociology, and management science. Students of the BBA learn well-structured and practically oriented knowledge in management, economics, finance, marketing, and the operation of enterprises, enabling them to understand business processes and make rational decisions within an organization.

In terms of skills, emphasis is placed on applying knowledge in practice – analyzing business problems, working with data, preparing analyses and recommendations, and communicating effectively in English. Teamwork, project execution, and the use of modern digital tools are also developed, aligning with real employer expectations.

BBA students also develop social competencies in entrepreneurial mindset, responsibility for entrusted tasks, business ethics, and a willingness to lifelong learning. Graduates are prepared to operate in a culturally diverse work environment and are aware of the need to adapt to changing market conditions. Overall learning outcomes form a coherent profile of a BBA graduate – practical, flexible, and attractive to employers, while well prepared for further professional and educational development.

Career development opportunities 

The BBA program primarily enables the expansion or deepening of economic and business knowledge, as well as pursuing further studies at master’s or postgraduate levels.

The BBA program develops the skills necessary to start a career as:

• highly qualified specialists in various types of organizations (different enterprises, non-profit organizations, public administration units, local, regional, or national government),
• heads of operational, financial, or analytical departments in international corporations or small and medium-sized enterprises (SMEs) operating domestically and internationally,
• entrepreneurs running their own businesses on domestic and international markets.

A graduate of the Bachelor in Business Administration degree possesses solid, interdisciplinary preparation for functioning in a dynamic and international business environment. During studies, knowledge in management, economics, finance, marketing, as well as basic law and data analysis is cultivated, complemented by digital competencies and familiarity with tools used in modern organizations.

From a labor market perspective, BBA graduates are seen as practical and versatile candidates, particularly sought after by private-sector companies, multinational corporations, consulting firms, startups, and business-oriented institutions. They can be employed, among others, in positions such as: junior management specialist, business analyst, marketing or sales specialist, project coordinator, management assistant, HR specialist, or an entrepreneur developing their own business.

The program also develops soft skills crucial for employers, such as teamwork, intercultural communication, problem solving, critical thinking, and adaptability to change. The combination of theoretical knowledge with practical elements makes BBA graduates competitive in the job market and well prepared for further professional development or postgraduate study.

Attractiveness of the BBA program is defined by the following distinguishing features:

• International character – the BBA name is widely recognizable worldwide, facilitating academic and professional mobility, studying abroad, and applying to international firms and corporations.
• Practical orientation of studies – emphasis on case studies, team projects, and solving real business problems enables students to acquire competencies demanded by employers more quickly.
• Flexible career paths – BBA graduates are not tied to a single, narrow profession; the program offers broad opportunities for development in various business areas (management, marketing, finance, HR, consulting, entrepreneurship).
• Development of future-oriented competencies – studies foster analytical, digital, communication, and entrepreneurial skills that are key in the face of rapid technological and organizational changes.
• Appeal to international students – the program is conducted in English and embedded in an international literature and context, increasing the university’s internationalization and the diversity of the academic environment.
• Strong preparation for master's studies – BBA provides a solid basis for continuing education at second-cycle studies in management, finance, economics, or MBA-type programs.
• Alignment with labor market expectations – the program responds to the demand for graduates with broad business competencies capable of rapid adaptation and working in interdisciplinary teams.