Major Marketing

Basic information:

• studies in the field of: Management
• name of the programme: Marketing
• studies: part-time second-cycle programme, track: general academic
• leading discipline: management and quality studies

The Marketing programme is ideal for ambitious, entrepreneurial, creative and positive people who are open to contacts with others, are interested in new experiences, and want to change the world for the better.

The Marketing programme prepares students for work as managers responsible for strategic marketing and for the related sale of goods or services. Marketing graduates acquire knowledge, skills and competences that enable them to make independent decisions in a volatile market environment using new technologies and digital media. They learn how to create strategies based on modern business models using digital marketing. They master the skill of recognizing market trends and seeking opportunities for further development of both commercial and non-commercial organizations.

The most important distinguishing features of Marketing graduates:

• digital competences - as digital-marketing specialists, they have learnt how to use digital media to create marketing campaigns;
• analytical skills - as managers, they are fluent in modern methods of acquiring and processing market information, which helps them to make the right decisions;
• strategic skills - students learn how to create and implement effective marketing strategies, create value for the customer, manage customer experience (UX), be an effective leader and manage diverse teams of employees;
• soft skills - you will learn how to project a professional image, communicate with different groups of customers and colleagues, use effective storytelling, persuade and negotiate;
• take responsibility for your actions, the environment and other people, especially in the context of green transformation and sustainable consumption and production.

Positions assumed by Marketing graduates:

• Marketing Manager,
• Independent advertising, marketing, digital agency employee,
• Product Manager,
• Brand Manager,
• Key Account Manager,
• Digital Marketing Manager/Specialist,
• E-commerce manager/specialist,
• Social Media Coordinator.