Marketing
Basic information:
- studies in the field of: Management
- name of the programme: Marketing
- studies: full-time second-cycle programme, track: general academic
- leading discipline: management and quality studies
The Marketing programme is ideal for ambitious, entrepreneurial, creative and positive people who are open to contact with others, are interested in new experiences, and want to change the world for the better.
The Marketing programme prepares students for work as managers responsible for strategic marketing and for the related sale of goods or services. Marketing graduates acquire knowledge, skills and competences that enable them to make independent decisions in a volatile market environment using new technologies and digital media. They learn how to create strategies based on modern business models using digital marketing. They master the skill of recognizing market trends and seeking opportunities for further development of both commercial and non-commercial organizations.
The most important distinguishing features of Marketing graduates:
- digital competences - as digital-marketing specialists, they have learnt how to use digital media to create marketing campaigns;
- analytical skills – as managers, they are fluent in modern methods of acquiring and processing market information, which helps them to make the right decisions;
- strategic skills - students learn how to create and implement effective marketing strategies, create value for the customer, manage customer experience (UX), become a leader and manage teams of employees.
Positions assumed by marketing graduates:
- Marketing Manager,
- Sales manager,
- Independent employee of an advertising agency,
- Product Manager,
- Key Account Manager,
- Digital marketing specialist.
Subject | Number of hours | ECTS points | Form of verification | Code | Block |
---|---|---|---|---|---|
Market analysis
|
Lectures:
15 Classes: 30 |
5 | Exam | 1 | A |
Economical decision analysis
|
Lectures:
15 Classes: 30 |
4 | Assessment | 1 | A |
Consumer in modern market
|
Lectures:
30 Classes: 30 |
5 | Exam | 1 | A |
Critical thinking and creativity
|
Lectures:
15 Classes: 30 |
4 | Assessment | 1 | B |
Legal protection of consumers and competition
|
Lectures:
30 |
3 | Assessment | 1 | A |
Leadership and team management
|
Lectures:
15 Classes: 15 |
4 | Assessment | 1 | B |
Sustainable development and quality of life
|
Lectures:
15 Classes: 30 |
5 | Exam | 1 | A |
Sum | 300 | 30 | |||
Sum (Lectures) | 135 | ||||
Sum (Classes) | 165 |
Subject | Number of hours | ECTS points | Form of verification | Code | Block |
---|---|---|---|---|---|
Quantitative research in marketing
|
Lectures:
15 Classes: 30 |
5 | Exam | 1 | B |
Digital Marketing
|
Lectures:
30 Classes: 15 |
3 | Assessment | 1 | B |
Strategic marketing
|
Lectures:
15 Classes: 15 |
4 | Exam | 1 | B |
Services marketing
|
Lectures:
30 Classes: 15 |
2 | Assessment | 1 | C |
Diploma seminar
|
Seminars:
15 |
2 | Assessment | 1 | C |
Entreprise resource planning systems
|
Lectures:
15 Classes: 30 |
4 | Assessment | 1 | B |
Project management marketing
|
Lectures:
15 Classes: 30 |
4 | Assessment | 1 | B |
Strategic management
|
Lectures:
30 Classes: 30 |
6 | Exam | 1 | A |
Sum | 330 | 30 | |||
Sum (Lectures) | 150 | ||||
Sum (Classes) | 165 | ||||
Sum (Seminars) | 15 |
Subject | Number of hours | ECTS points | Form of verification | Code | Block |
---|---|---|---|---|---|
Automation and artificial intelligence in marketing
|
Lectures:
15 Classes: 15 |
3 | Assessment | 1 | B |
Qualitative research in marketing
|
Lectures:
15 Classes: 15 |
3 | Assessment | 1 | B |
Innovations in marketing
|
Lectures:
15 Classes: 30 |
3 | Assessment | 1 | B |
Relationship marketing
|
Lectures:
30 |
2 | Assessment | 1 | B |
Value Marketing
|
Lectures:
15 Classes: 15 |
3 | Assessment | 1 | C |
Elective course I
|
Lectures:
30 |
3 | Assessment | 5 | C |
Elective course II
|
Lectures:
30 |
3 | Assessment | 5 | C |
Diploma seminar
|
Seminars:
15 |
2 | Assessment | 1 | C |
Sales strategies
|
Lectures:
30 |
3 | Exam | 1 | C |
Integrated product management
|
Lectures:
30 Classes: 30 |
5 | Exam | 1 | B |
Sum | 330 | 30 | |||
Sum (Lectures) | 210 | ||||
Sum (Classes) | 105 | ||||
Sum (Seminars) | 15 |
Subject | Number of hours | ECTS points | Form of verification | Code | Block |
---|---|---|---|---|---|
Konwersatorium w języku obcym
|
Lectures:
30 |
3 | Assessment | 5 | B |
Social media in marketing
|
Lectures:
15 Classes: 15 |
4 | Exam | 1 | C |
Elective course III
|
Lectures:
30 |
3 | Assessment | 5 | C |
Elective course IV
|
Lectures:
30 |
3 | Assessment | 5 | C |
Elective course V
|
Lectures:
45 |
4 | Exam | 5 | C |
Elective course VI
|
Lectures:
45 |
4 | Assessment | 5 | C |
Diploma seminar
|
Seminars:
30 |
9 | Assessment | 1 | C |
Sum | 240 | 30 | |||
Sum (Lectures) | 195 | ||||
Sum (Classes) | 15 | ||||
Sum (Seminars) | 30 |